Choosing the right brand identity agency can be quite a task. Is there a difference between a branding company and a marketing company? How about an advertising firm? What about a graphic design business? There is certainly a difference. For starters, it is true that all of these types of companies are capable of creating or updating a companys brand or logo design. However, a brand identity agency must focus on one thing and one thing only: branding. This is not their specialty, this is what they do. This is their pinnacle, their main focus, and if they have been in business for a number of years, they certainly must be experts in the field or they never would have survived this long in our cutthroat business world.
So what exactly is branding? It is certainly different from marketing and advertising, which is all about email blasts, media buys, logo designs and direct mail. Branding is about developing the clients brand identity and establishing a strong position in the marketplace, where advertising agencies, graphic design firms and other marketing companies fall short in their endeavors. The whole idea behind brand agencies is that they must focus on long term strategic thinking when it comes to their clients. These tactics and strategies need to include things like planning, marketing, research, profiling, image analysis and development.
If you are looking for the right brand identity agency to hire for your company, how would you go about choosing one? Start out with the Internet by doing a search using the keywords branding agency or similar ones. Starting at the top of the search engine results pages, check out each one of the links and websites of the companies that are presented to you. The top companies are those who have done the necessary search engine marketing to appear at the top of those pages, which means that your search engine has really put value on those companies. They are going to be your best bet for finding a good company to work with.
When you have narrowed your choices down to a small hand full, give them a call or fill out the contact form on their website. Keep in mind that although it may be nice to hire a local company, it really is not a necessity these days, thanks to the Internet. Files can be shared and communications are instant across the globe now, as you well know. Never dismiss a good company just because they are not within a close distance. You could be missing out on one of the best brand identity agencies in the country if you narrow your search to only include your immediate area.
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