When people are scanning for a service provider – particularly online – they often don’t put a whole lot of thought into their search. It’s easy for a potential customer to dismiss a business because of its dull logo or unprofessional webpage. Equally, they may well look more closely at – or trust – a business because it looks professional and up-to-the-minute. It’s clear that the first step which you take towards becoming a serious business is to have a serious, successful image. In other words, in order to succeed, you must project an image of success – and this is where a design agency can help any business.
The services offered by design agencies are essential to the make up of every website looking to sell or promote quality services. No business owner or service provider wants to fall into the trap of letting prospective clients’ design prejudices do you out of business. A faulty or out-of-date website, including clumsy fonts, awkward phrasing, or just a lack of photographs and illustration on the site, can decide a client against a business. And anything more serious – perhaps a spelling or punctuation mistake, lack of contact numbers, out-of-date or incorrect information, or a ‘site-in-progress’ – will make you seem entirely unprofessional. These kinds of mistakes are akin, in internet standards, to doing business out of a tool shed, or greeting a prospective client in Bermuda shorts: you’re just not going to get their business.
And this is what design agencies are there for: to make sure that not just your services, but your image as well is just right. The use of graphic design has spread phenomenally; there are hundreds of agencies out there; and they’re probably designing for your competitors, creating high quality, popular websites.
Because of this situation, many articles and ‘how-to’ books have popped up over the last few years, promising to teach you how to become an expert in website design and remove the need for a design agency. However, people selling these are often wildly off the mark. Graphic design isn’t an amateur activity, and readers will quickly discover that even if the book is correct in itself, converting its guidelines into an actual web page is still pretty tough. It’s a full-time job to keep up with online developments; especially new trends in website design, new online resources, or new software which suddenly ‘everybody’ has.
Although many people consider themselves fairly proficient in desktop publishing, a design agency will be able to offer a range of professionals who are experienced in working with various media. A design agency professional should know how to tailor his or her skills to the individual needs of a business; and perhaps most importantly, he or she should be dedicated to ensuring that your website combines new and constantly changing technology with the classic, trustworthy style of your shop front, brochures or catalogue.
To be sure of having a perfect website page – which will attract surfers, and then tempt them into becoming clients – people are realising that the best option is to contact a design agency and have a website professionally designed.
James Marshall, Creative Director, wrote the Article ‘Step Into Business With A Design Agency’ and recommends you Google ‘Dhub’ for more information on finding a design agency.