The “People Power” Recreation-Entertainment Superbook Book 11. Musician-Dancer for Fun & Profit (Music Biz, Jobs-Career-Industry-Education, Dancing Jobs-Resources)
The way to make it in the music biz is to create magic in the music you write or play. How rare is this? How many great songs can you name?
My music appreciation is primal. It’s about what the music makes me feel when I hear it for the first time and succeeding times after that. Does it instill any powerful feelings within me or is it just more of that generic pablum that’s going across the mainstream airwaves all the time as a matter of marketing course?
Does it have some melody or purity of sound to it?
Does it take me away to some transcendent place?
Does it move my emotions?
Does it have great lyrics?
Was there a lot of secondary mixing in the background to make it a truly extraordinary, sophisticated masterpiece?
If you’re a musician trying to make it in the music biz, you have no choice but to culture or create what the marketing heads call a brand.
The people in Arcade Fire are touted as cool avante garde, alternative musicians but that’s not who they really are. That’s their brand. They’re really just ordinary people playing music but they have to create a a mytholgy about themselves, a fake emotionally-coated outer layer that appeals to to stupid young people looking for an identity.
They’re selling a lifestyle identity because it’s young people who support them financially. Young people are looking for an identity to muckle onto for awhile while they’re young, insecure and stupid.
It’s not all bad. I used to muckle onto Gordon Lightfoot as the outdoor, natural folksy guy but now I know he’s just some dude who probably smokes, drinks alcohol and has the same sexy thoughts I do all the time so I accept his music as momentary beauty and accept him as a normal guy who creates the stuff, not necessarily a cool, advanced guy.
The music is one thing.
The image is another thing.
Very rarely do you achieve great success with just one of the two.
Some people would argue that ugly duckling Susan Boyle has no image. It’s just her music that is selling her CDs but the truth is that she was marketed as the ugly duckling come from nowhere, never been kissed, be a big star. You can probably see the reruns on youtube.com.
They interview this middle-aged ugly woman before the auditions. It’s kind of like it was planned. They start out with laughing contempt but then Simon Cowell has his mouth open in amazement. The truth is that everything is planned. Some PA already heard these people sing. We don’t know if it was all part of a grand scheme to market some hopeless old thing as a piece of beauty in an otherwise much maligned world. They’re selling hope and emotion.
Every musician has to be a business person. If you don’t you’ll end up like all those musicians who were swindled by their managers.
You’re not just selling music. You’re selling an image. If you’re like the dude I know, John M., who sat in a basement and created music but had no social game, be ready for a hard life because you have to sell yourself. It’s so competitive.
You need CDs because you have to have something to hand out to prospecticve fans and music producers.
Nowadays you can go straight to itunes, amazon and youtube then work on promoting yourself. Put your music up. They sell it for about a 20% cut while you play live.
I noticed that last.fm seems to be a big promotional community for musicians.
The new money is playing live and selling paraphenalia at the live gig. People will download your music for free. That’s the way it works.
Through this book, I provide knowledge and information about all aspects of music geared to help musicians and people in the music business.