Public Relations are one of the most important functions in a government or a corporate entity. Most small to medium sized corporations outsource their PR work to specialised organizations, which have a wide network with media and communication specialists. Sometimes, in the government departments, a PR executive may be referred to as press secretaries or public affairs specialists and play a crucial role in depicting the government’s achievements.
PR jobs are sometimes stated as media specialists or communication specialists. These jobs, typically look at a academic qualification in media or advertising or journalism or even PR per se. Quality of the PR experience is the key to a top PR job. High profile PR jobs would relate to organizations handling large societal customers, investors and even governments. A good professional relationship between the company and the media and press always acts favourably in depicting the business. Media is nowadays all pervasive, intrusive and forms impressions rapidly, making or marring success and survival of the corporation.
In case a company or an arm of the government comes into adverse situation, a sympathetic media could frame the picture in a totally different light. And a great PR person has to be capable of doing it. When a PR specialist earns his or her spurs in a difficult situation the word quickly spreads and top PR jobs open their doors.
Usually, the best PR jobs are in established PR firms, wherein the PR director or a geographical head would be most coveted. In some organizations, this profile is a part of the marketing communications dept and forms the overall marketing strategy. This would involve all types of media management, type and budget of media space and association to particular media brands and outlets to obtain maximum mileage.
There are good PR jobs available in small but dynamic and innovative PR firms, which specialise in contracting work for government functions. These firms have been known to make excellent PR material. These jobs provide great job satisfaction, creative independence and scope of rapid promotions. Client interactions are also closer and may also include a good compensation package. However, market visibility depends on the performance and ability of the concerned person.
Especially during election times, PR firms and internal PR departments are in great demand. This opportunity would also allow you to learn how government machinery functions, since the State is normally the largest contributor to press ads. A good PR job, should allow one to learn and grow, so as to be able to gain influence and impact the society at large in a positive way.
There are good PR job available in small but dynamic and innovative PR firms, which specialise in contracting work for government functions. These firms have been known to make excellent PR material.